Have you ever thought about why things can change, or why Apple and Samsung now become the most popular mobile device brands? Gladwell stated his unique and convincing explanations in this book.
There are three "rules of epidemics" contributing to the formation of most social trends: the law of the few, the stickiness factor and the power of context. Specially, the author came up with the "broken windows theory", which holds that minor, unchecked signs of deterioration in a neighborhood or community can, over time, result in major declines in the quality of living. This is analogous to the fact that if the window of a house is broken and left unfixed, people tend to think no one is in charge of this place, resulting in more broken windows and even crimes.
Lots of Gladwell's ideas can be applied to the real-life situations. In terms of Chinese corruption, focus can be put on the moral values, working behaviors and basic discipline obedience of officials, which might prevent corruption by making them feel watched every day. In addition, we learn how to convince people and form habits by small steps to reach the tipping point.
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